writing
Mostly aimed at the people selling it badly
Four pieces. One's written.
read it
GDPR did not ban cold email
What the rule actually says, why sole traders are the real problem, and what genuinely gets people fined.
to come
Why your cold email stopped arriving in 2026
Rejection replaced filtering and nobody sent a memo. How to tell if it's already happened to you.
to come
The four businesses cold email doesn't work for
Small deals, undefinable buyers, markets of two hundred, and nobody to answer the phone.
to come
What £1m of outbound looked like before anyone had AI
Fifty NHS contracts against a target of ten, with a spreadsheet and a sequence.
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