the person
One person. Twenty years.
B2B commercial roles, spent building the machine rather than talking about it.
in six months, from one outbound programme.
NHS contracts landed. The target was ten.
clients a year. That's arithmetic, not scarcity marketing.
The receipts
Eva Health
£1m in six months
Fifty NHS contracts against a target of ten. No AI — too early. It worked because the targeting was narrow, the follow-ups were real and the setup was right. Same three things now.
Vi-Health
Found the investors
Cold email raised the interest. The company sold. Worth saying because people think this channel only books sales meetings — it reaches people who don't know you. What you want from them is a separate question.
Since
Three more estates
A payroll business, a tree-planting business and a cleantech consultancy. Plus whatever I'm testing on my own domains — usually something I wouldn't yet risk on a client.
This site
Built on the same stack
The estate we sell is the one under our own outreach. You might have already met it.
I'd rather turn you down than build something that can't work.
Five clients a year alongside a full-time job means I get to be picky, so I am. If cold email isn't right for you I'll say so on the first call, and tell you what I'd do instead.