outbound that actually lands · uk b2b
Cold email made HOT
Blind outreach gets a bad rep — it's just misunderstood. The best channel you're not using right (or at all?).
Or leave your details and we'll check your setup before we reply.
Let's kill some myths
myth 02
“It doesn't work”
It does. We've built and scaled businesses with the cold channel. So could you.
myth 03
“It's a faff”
It is. That's the bit we do.
And the easiest channel to test
It's cheap
100,000 inboxes for c. £10k.
It's standalone
It lives away from your core email accounts — and your core marketing team, if you wish.
It's automated
Once live, it sits in the background with minimal fuss. Watch the leads roll in.
Four tiers. Pick your temperature.
Cold
Infrastructure
Legal, configured.
Warm
+ copy & creative
Campaign ready to launch and hand over.
Hot
+ mailbox management
Top of funnel sorted.
Fire
+ closing deals
End to end.
What's included as standard
| Domain purchasing | Mailbox hosting & config |
| Authentication records (SPF, DKIM, DMARC) | Email warming |
| List building & cleaning | Contact upload |
| Mass-mailer subscription & config | Deliverability testing |
| The evidence file that proves it's lawful | Ongoing monitoring |
Each tier includes everything before it. Setups from £2,500 — the numbers.
How long it takes
to live. Three of those weeks are email warming — physics, not admin.
a typical first trial. Long enough to read the results properly.
See it in action
Eva Health
£1m in six months
Fifty NHS contracts against a target of ten. Pre-AI — the machine, not the hype.
Vi-Health
Found the investors
Cold email raised the interest. The company sold.
This business
You're looking at it
The stack we sell is the one under our own outreach. You might've already met it.
You?
The next case study
First three clients get the build half price in exchange for the write-up. Put your hand up.
Or do it yourself
Genuinely — you can. Here's the whole recipe. Just do every step properly, in order.
ICP
Decide exactly who you're for. “Anyone” isn't an answer.
Domains
Buy lookalikes. Never send from your main domain.
Mailboxes
Create, license, host. A few per domain, no more.
Authentication
SPF, DKIM, DMARC. Get one wrong and nothing arrives.
Warming
Three weeks, minimum. There is no shortcut.
Lead sourcing
A data tool, the right filters, the right titles.
List build & clean
Verify every address. Bounces burn the domains you just warmed.
Copy & sequence
Short, plain, followed up. Follow-ups do 42% of the work.
Config & testing
Send windows, gaps, limits, tracking off. Test placement before volume.
LIVE
And now keep it healthy. Forever.
Say hello
Leave your domain and we'll check your setup before we reply. Takes us twenty minutes, and we'll tell you straight if it's fine.
Got it
We'll check your setup and come back within a day.